Awesomely Ole Sox
With design led by Ole’s sister and best friend Ava Heie, friend Ashlee Marshall, and the team at OUTWAY, these socks pay tribute to so much of Ole’s passion for life. From the ski and bike tracks on the bottom, to the running trails and mountains, to the sunrises, the music notes, the airplanes, the wheat fields, the grain bins, and one of Ole’s favourite quotes—Awesome!—they are loud and crazy and comfy and everywhere you look on them tells a story about Ole.
Socks are adjustment-free (cuffs that never fall down), breathable (vented mesh for temperature regulation), supportive (360° arch support to promote blood flow), moisture wicking (wick sweat away and avoid blisters) and have seamless toes (no more bunching and discomfort).
Ole loved the word “Awesome”. It didn’t matter how shitty things were—to Ole, they were always “Awesome”. So, if you ever hear our family quietly say we are “awesome” when we obviously otherwise are not, it’s a nod to Ole.
That’s how these came to be dubbed #awesomelyOlesox